Drop Information

At the intersection of e-commerce and fintech, Drop is the most effective end-to-end platform that enables brands and merchants to influence and understand Millennial and Gen Z behaviour. By seamlessly connecting their financial institutions, Drop members receive a customized e-commerce experience that allows them to earn rewards for their online and offline purchases and survey completions. Launched in 2017, Drop has over 5 million members in North America and has partnered with over 500 brands, including Amazon, Starbucks and Uber. Our North American Millennial and Gen Z members have spent over $144 billion since the launch of Drop, and provided valuable insights by answering over 100 million survey questions. Drop has raised $80 million from investors such as NEA, ff Venture Capital, Sierra Ventures, CRCM Ventures, Rothenberg Ventures, Hedgewood, White Star Capital, HIGHLINEvc, and RBC Capital.