userXmetrics Information

We worked with MNET Mobile and Target Australia to launch an app aimed at demonstrating what toys on sale at Target can do. The app was created for their Australias Biggest Toy Sale campaign, which is being rolled out nationally Objective: To launch Ice Age 4 on DVD for Fox home entertainment Execution: The client brief was to bring the DVD cover to life with character interaction & to also show the trailer of the movie to drive sales. And Promotional Flyer launch date: Wednesday 31st October. In-centre launch date: Thursday 1st November. Number of markers: 6 x WALL 6 x FLOOR 1 x FLYER Campaign Mechanic: Customer downloads or updates their MyStockland App. Marker 1: Flyer: Customer is informed The Augmented Reality Virtual Fashion Show experience. The campaign was focused around mannequins coming to Shellharbour, so the models intentionally looked like mannequins not real life models. The poster at the back of the experiential catwalk was UserXmetrics are the preferred AR partner of ZenithOptimedia Sydney. First partnering on the Ice Age 4 project for 21st century Fox. ZenithOptimedia are ROI communications specialists. userXs measurement system with its ability to measure not only every impact, but time MNET had the vision to enlist userXmetrics globally as their exclusive AR specialist AR production partners. MNET, Australias biggest App developer and a global division of MediaBrands, are one of the worlds largest Communication specialists. userX developed a mobile Augmented Reality game to enhance the already highly successful and multi-award winning app known as Shake to Win. We are currently working with Webling and BBDO Sydney to integrate the game and re-launch the app. Available Established in 2011 userXmetrics is a full service Augmented Reality agency with over 40 years experience in Australian & UK Advertising landscapes. We cover all disciplines of media, creative & production and all client categories ranging from (and not limited to) FMCG, Automotive, Government and Entertainment. We have also ...