Upwave is the Brand Outcomes Measurement Platform. We are the only company entirely focused on measuring and optimizing the Brand Outcomes driven by advertising. Brand campaign measurement is our only line of business (not a side hustle), and we have measured over one trillion ad impressions for 1,000+ advertisers. Upwave brings science to top-of-funnel–measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities in one, dynamic platform. With cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more, Upwave maximizes the effectiveness of brand spend. Our customers are Fortune 500 brands, the largest global advertising agencies, and media publishers and platforms across the media landscape. We are backed by leading investors (Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, Conductive Ventures, leading MarTech founders).
| Website | https://www.upwave.com |
| Revenue | $19.1 million |
| Employees | 57 (27 on RocketReach) |
| Founded | 2012 |
| Address | 642 Harrison St, San Francisco, California 94107, US |
| Technologies |
JavaScript
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HTML
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PHP
+83 more
(view full list)
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| Industry | Software Development |
| Keywords | Brand Measurement, Brand Performance, Brand Impact, Outcome Measurement, Advertising Measurement, Campaign Optimization, Marketing Analytics, Brand Tracking, Media Measurement, Marketing Analytics Platform, Advertising Effectiveness, Return On Investment, Roi Measurement, Digital Marketing Measurement, Marketing Roi, Advertising Roi |
| Competitors | Salesforce, SurveyMonkey, GfK, Ipsos, Qualtrics, Kantar, Comscore, Inc., buzzback, Nielsen Audio, Malatesta Law Offices +42 more (view full list) |
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Upwave Questions
The Upwave annual revenue was $19.1 million in 2026.
Ajey Bhir is the CFO of Upwave.
27 people are employed at Upwave.
Upwave is based in San Francisco, California.
Top Upwave Employees
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Ajey Bhir
Chief Financial Officer at Upwave
San Francisco, CA, US25+ -
George London
Chief Technology Officer at Upwave
California, United States33 -
Jason Kelly
VP of Engineering at Upwave
Seattle, WA, US23 -
Cliff Carnes
Regional Vice President, East Coast Sales at Upwave
New York, NY, US35 -
Kendra Ingram
SVP, People Operations and Talent Acquisition at Upwave
California, United States25+ -
Jessica Armstrong
EVP of Marketing at Upwave
New York, NY, US25+ -
32
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Liz Ziser
VP, Product Operations at Upwave
Austin, TX, US11 -
Jeremy O'Brien
VP, Product at Upwave
California, United States25+ -
Marina Ovchar
Director of Accounting at Upwave
Nashville, TN, US31
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