Nielsen has completed its acquisition of Arbitron, enhancing the scope of the data and analytics we gather across the physical and digital radio dial. As the definitive source for comprehensive radio metrics and insights, Nielsen Audio has the beat on this dynamic and evolving industry. Radio today is about more than what’s playing and being heard. It’s about industry buzz words like audience reach, effective radio buys, multi-platform utilization and audience value—terms that we speak fluently.
| Website | http://www.nielsen.com/audio |
| Revenue | $3.5 billion |
| Employees | 413 (215 on RocketReach) |
| Founded | 1949 |
| Address | 9705 Patuxent Woods Drive, Columbia, Maryland 21046, US |
| Industry | Market Research, Media and Consumer Research, Marketing Mix Modeling, Cross-platform measurement |
| Web Rank | 8522 |
| Web Visits | 4 Million |
| Keywords | Audience Insights, Consumer Insights, Audience Measurement, Audio Measurement, Media Analytics, Media Measurement, Market Research, Digital Audio, Advertising Research, Media Data, Broadcast Measurement, Radio Analytics, Audio Data, Podcast Analytics, Streaming Audio, Music Analytics, On Demand Audio |
| Competitors | GfK, Ipsos, Comscore, Inc., Westwood One, Kantar Media, Edison Research, Survata, BIA/Kelsey, Mediacells +32 more (view full list) |
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The Nielsen Audio annual revenue was $3.5 billion in 2026.
William Kerr is the President and CEO of Nielsen Audio.
215 people are employed at Nielsen Audio.
Nielsen Audio is based in Columbia, Maryland.