BIA/Kelsey Information

BIA Advisory Services focuses on the local media industry to deliver data-centered analysis and consulting services. We help business leaders from traditional and digital media companies, solution providers, brands and agencies ask and answer: - What is the ad spend opportunity in my market? - How does my media compare to other in-market media? - What are businesses spending in my market to reach consumers? - Where can my media steal share from other media? - What are the top marketing priorities of advertisers? - What type of digital platforms could drive new revenue? - What are digital competitors siphoning out of a local market? - What industry opportunities should we address? - How much is my station worth? - What new digital product will increase ad share and revenue? We are committed to delivering a clear competitive edge for our clients through our powerful data platforms and services. Our data platforms include BIA ADVantage™, a local market advertising intelligence dashboard, and MEDIA Access Pro™, a broadcast and publisher data service for organizations in the U.S., Canada and Mexico. Our strategic consulting service delivers actionable recommendations in key areas like sales efficiencies, digital transformation and business value drives, and our valuation and appraisal services produce quality assessments our clients require for their financial projects. Contact us today to discuss your particular question about local media. Our team of industry experts is ready to customized the right solution for your business.