Uptivity Information

Uptivity is a Newcastle-based SaaS company and the team behind JustSell, a commission-free commerce platform for wholesalers and distributors. JustSell helps merchants move online, manage B2B and B2C orders, support sales teams, and reduce dependence on high-commission or generic e-commerce platforms. The business has paying customers and is now expanding the platform in two directions: JustSell Circular, covering hire, rental and asset management, and Agentic Commerce, where AI-assisted workflows help merchants manage orders, stock, reordering and supplier operations. Uptivity’s focus is practical commerce infrastructure for underserved mid-market merchants.