TVG Information

TVG provides a global view of the healthcare marketplace through custom marketing research, consulting and training. We offer a more complete picture of today’s market by uncovering the perceptions, motivations and behaviors of all of the key stakeholders, through a unique integration of primary (quantitative and qualitative) and secondary research. Turn to TVG to: - Provide the insights necessary to generate or explore strategic marketing options or validate marketing decisions - Help you set marketing direction and build strategic plans that create a sustainable competitive advantage - Enhance the skills of your marketing and marketing research teams Our offerings span the entire product lifecycle with services to aid: - Business Development in identifying and maximizing the potential of new compounds such as market landscape studies, in/out-licensing evaluations, TPP testing, and estimating market share & forecasting - Brand Teams as they prepare for launch with strategy development, forecasting, segmentation, positioning, messaging and post-launch tracking - Sales management with performance assessment tools