True North® is a family-owned and operated company founded in 1992 by Alyx Fier. True North® has grown from a one-man operation to an ISO 9001 registered company whose products are distributed worldwide. In addition to packs and bags for firefighters and SAR under the True North® label, our products include a broad range of fire resistant clothing under the DragonWear™ label. Though we've grown, our headquarters are still in Seattle, Washington just up the street from the garage where we started. From the beginning, True North's® philosophy has been to provide innovative products at competitive prices, then back them up with a lifetime warranty and great customer service. The praise and the criticism we've received over the past two decades has helped make us who we are today. If you've ever felt there was some way to improve our products or service - even if it's only a little bit – we'd appreciate you taking a moment to share your thoughts.
| Website | https://www.truenorthgear.com |
| Revenue | $9 million |
| Employees | 35 (20 on RocketReach) |
| Founded | 1992 |
| Address | 11621 E Marginal Way S, Tukwila, Washington 98168, US |
| Phone | (800) 873-5725 |
| Fax | (402) 727-5789 |
| Industry | Retail, Manufacturing |
| Keywords | Firefighter Gear, First Responder Gear, Protective Equipment, Emergency Response Gear, Outdoor Gear, Safety Equipment, Rescue Gear, Backpacks, Bags, High Quality Backpacks, Tactical Gear, Hiking Backpacks, Durable Bags, Outdoor Backpacks, Equipment Bags, Work Bags, Climbing Gear, Travel Backpacks |
| Competitors | The North Face, a VF Company, REI, Arc'teryx Equipment, Cabela's, Patagonia, Bass Pro Shops, MYSTERY RANCH, Osprey Packs, Inc., SITKA Gear, Fjällräven +40 more (view full list) |
| SIC | SIC Code 238 Companies, SIC Code 23 Companies |
| NAICS | NAICS Code 31 Companies, NAICS Code 315 Companies, NAICS Code 3152 Companies, NAICS Code 31521 Companies |
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True North Gear® Questions
The True North Gear® annual revenue was $9 million in 2026.
Steve Misiano is the President of True North Gear®.
20 people are employed at True North Gear®.
True North Gear® is based in Tukwila, Washington.
The NAICS codes for True North Gear® are [31, 315, 3152, 31521].
The SIC codes for True North Gear® are [238, 23].
Top True North Gear® Employees
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Steve Misiano
President at True North Gear®
Seattle, WA, US35+ -
25
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Brian Abrams
Director of Product Design at True North Gear®
Enumclaw, WA, US22 -
Nicholas Faulkner
Marketing Manager at True North Gear®
Bothell, WA, US42 -
22
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45+
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Marcos Sepulveda
Warehouse Manager at True North Gear®
United States22 -
Jim Costello
MERCHANDISE FINANCIAL PLANNER at True North Gear®
Kirkland, WA, US33
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