Trace and Trust Information

Customers increasingly expect "non-edible attributes" (e.g., local, sustainable, raised in a particular manner)TO be part of their food experience. However, since fresh products change frequently and since the related information comes from multiple suppliers in different formats, it is difficult for restaurants and food service providers to turn attributes, photos and stories of farmers and fishermen into marketable materials that increase sales and customers. Trace and Trust's technology automatically integrates this information into marketing and sales tools that the staff can use. It is delivered in real-time to restaurants upon log-in. The content also flows into T&T's iPhone and Android apps. With the apps, users find restaurants receiving recent deliveries with their preferences (e.g., harvested within 75 miles) or receive notifications on their preferences for future deliveries. T&T started in New England and Southern California -- and is now poised to scale to new communities.