Provenance turns product claims into proof. Each claim (e.g 'Vegan' or Cruelty-Free') is independently validated and published as a Proof Point: structured, machine-readable data your customers trust and AI agents recommend when deciding what to buy. As shopping moves to AI, the data behind every claim matters more than ever. AI agents recommend products based on what they can rely on, not marketing copy. The brands and retailers building on proven claims now are the ones AI systems learn to cite and customers come back to. Working with 370+ brands and retailers including Holland & Barrett, Unilever, Estée Lauder, THG and Ocado.
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Provenance Questions
The Provenance annual revenue was $1 million in 2026.
Astrid Chang is the CFO of Provenance.
16 people are employed at Provenance.
Provenance is based in London, England.
The NAICS codes for Provenance are [5415, 541512, 54151, 541, 54].
The SIC codes for Provenance are [73, 737].
Top Provenance Employees
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Astrid Chang
CFO at Provenance
London, GB33 -
24
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25
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21
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Oliver Farmiloe
Senior Marketing Manger at Provenance
United Kingdom1 -
2
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Nicole Benghiat
Customer Success Manager at Provenance
United Kingdom2 -
Felix Watts
Software Engineer at Provenance
United Kingdom22
