Provenance is the leading AI-enabled product data platform that unlocks revenue from values-driven customers—a £456B market opportunity. We validate product claims, then surface this data throughout the customer journey to drive engagement, AI discovery, and conversion—while eliminating regulatory risk. We partner with over 370 leading retailers and brands including Holland & Barrett, Unilever, Estée Lauder, THG, and Ocado, who have used Provenance to activate their product claims with confidence.
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The Provenance annual revenue was $1 million in 2026.
Astrid Chang is the CFO of Provenance.
21 people are employed at Provenance.
Provenance is based in London, England.
The NAICS codes for Provenance are [5415, 541512, 541, 54151, 54].
The SIC codes for Provenance are [73, 737].