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View TotallyKidz's top competitors like American Girl, Fat Brain Toys, and Fisher-Price, Inc..

Melissa & Doug
About Melissa & Doug From classic wooden toys to crafts, pretend play, and games, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose. Since the company’s founding 30 years ago, Melissa & Doug has consistently delivered innovative products that inspire open-ended thinking, encourage kids to see new possibilities, and offer Countless Ways to Play. It’s part of a bigger vision to Take Back Childhood. Because by giving children a true childhood with the space and freedom to explore their world, we give them a path to realizing their full potential! Led by its namesake co-founders, the brand’s headquarters are in Wilton, Connecticut, with offices in New York City and various other locations across the globe. Today, the brand has become one of the most trusted names in children’s products with more than 2,000 toys, crafts, and games that are designed in-house and available in more than 100 countries. HOW WE PLAY…AT WORK: • Imagine in our workplace of wonder! Imagine the possibilities, asking “What if…?” We recognize that, just as there are countless ways to play, there are countless ways to work. • Create playful productivity! In our playful environment we look at accomplishments differently and understand that creativity allows for variations in the path to achieve each person’s goal. • Explore empowerment and discovery! We believe real learning and growth happens when we have the time and space to explore our world, pursue our passions, and follow our curiosity. • Connect to our collaborative community! We treat people as we would want to be treated – with honesty, authenticity, and respect. • Think with ingenuity and originality! We see opportunities in problems and pride ourselves on doing things differently, continually thinking about why we are here and what it means to inspire. Learn more at MelissaAndDoug.com.
Wilton, Connecticut, US
Private
$347.1M Revenue
http://www.melissaanddoug.com
426 Employees
American Girl
The story of American Girl started in 1986 with Pleasant Rowland, a writer and retired teacher from Chicago with a brilliant idea. Pleasant found inspiration to create educational dolls with historic backstories after a visit to Colonial Williamsburg, Virginia. Originally known as Pleasant Company, American Girl started with sending out catalogues until we opened our first retail location in Chicago in 1996. Pleasant Company was purchased by Mattel in 1998 and renamed American Girl in 2003. American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and helps develop her strength of character. American Girl has earned the loyalty of millions and the praise and trust of parents and educators. With best-selling lines including Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™, American Girl sells products through its award-winning catalogue, on americangirl.com, and in its proprietary U.S. experiential retail stores. American Girl is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.americangirl.com or connect with American Girl on YouTube and Facebook.
Middleton, Wisconsin, US
Private
$676M Revenue
http://www.americangirl.com
1K Employees
Fisher-Price, Inc.
In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.
East Aurora, New York, US
Private
$884.6M Revenue
http://www.fisher-price.com
751 Employees

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