THIS is what happens when two meat-lovers checked out meat-free food, and decided that we didn’t want any of it. We had a job before we co-founded THIS, in 2019. We established and ran a burger (as in, beef) restaurant chain. As far as u-turns go, this is a whopper. When we left that business we realised some stuff: That maybe we should eat less meat. Fairly urgently. That if you don’t like tofu, or food with orange packaging, you don’t have much of a meat-free choice. That we should make plant-based food and deploy our secret-weapon, following it as our guiding star: our obsession and adoration for meat. The obvious(ish…) conclusion, was that we had to make our own plant-based meat-alternative products. Food that PROPERLY works in a fry-up or in a chicken-pie. And so, we made THIS. It’s ridiculously high in protein, it tastes sensational and it’s produced by people who won’t guilt-trip you if you also eat meat. Enjoy
| Website | http://www.this.co |
| Revenue | $27.8 million |
| Employees | 295 (67 on RocketReach) |
| Founded | 2019 |
| Technologies |
GoDaddy DNS
,
GoDaddy Website Builder
,
SAP ERP
+5 more
(view full list)
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| Industry | Food and Beverage Services, Food and Beverage, Food Products, Plant Based, Meat Alternative, Vegan, Food, Plant Based Bacon, Plant Based Chicken |
| Keywords | Plant-Based Meat, Vegan Food, Meat Substitute, Vegetarian Food, Plant-Based Protein, Vegan Meat, Alternative Protein, Plant-Based Products, Cruelty-Free Food, Food Innovation, Vegan Products, Sustainable Food, Ethical Food, Food Technology, Culinary Innovation, Vegan Lifestyle, Food Production, Healthy Eating, Vegetarian Lifestyle |
| Competitors | Beyond Meat, Impossible Foods, Miyoko's Creamery, Turtle Island Foods, Inc., LightLife, Daring., Field Roast, Good Catch, MORNING STAR FARM, Quorn Foods, Inc. +28 more (view full list) |
Looking for a particular THIS™ employee's phone or email?
The THIS™ annual revenue was $27.8 million in 2026.
James Waters is the CFO of THIS™.
67 people are employed at THIS™.