Taptica Information

Taptica, a Nexxen company, is a global mobile performance marketing partner helping brands acquire and engage their most valuable users. With nearly 20 years of experience in mobile advertising and performance marketing, we combine premium media, advanced targeting capabilities, and industry expertise to drive measurable growth at scale. As Nexxen's mobile performance division, we specialize in user acquisition across premium in-app inventory, helping advertisers reach high-value audiences through data-driven optimization and performance-focused campaigns. We also extend campaign reach through Mobile-to-Web (M2W) and Performance CTV, enabling brands to engage users across the environments where they're most likely to convert. Across entertainment, fintech, lifestyle, gaming, utilities, and other digital verticals, Taptica helps brands connect with the right users and turn conversions such as subscriptions, registrations, deposits, and purchases into sustainable growth, measurable revenue, and long-term success. Ad the Right User. Drive Real Growth. Part of Nexxen International Ltd. (NASDAQ: NEXN).