Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
The Specialty Food Association (SFA) is a not-for-profit, membership-based trade association founded in 1952 and currently representing 4,000+ businesses including specialty food manufacturers, buyers, distributors, and others working in the industry.
SFA develops and produces events, professional resources, and educational programs that support its membership and the specialty food industry as a whole. These include the bi-annual trade shows Winter FancyFaire* and the Summer Fancy Food Show, the annual sofi™ Awards honoring excellence in specialty food, regular research and trends reports, and more.
Guided by core values of innovation and inclusivity, SFA and its member companies work together to shape the future of food.
Trade association representing professionals in the confectionery industry. Serving manufacturers, suppliers, brokers, buyers and service providers. Providing education to the public as well as the industry; regulatory information, annual trade show, international programs, sales data, job center and more.