Whole Foods was founded in 1980 on the belief that where food comes from, and how it’s grown, matters. It meant creating quality standards, working with suppliers who achieve them, and sharing that information with our customers. And it radically changed the way people understood and shopped for food.
The result has been the highest quality natural and organic products, an unmatched experience in more than 500+ stores, with a passionate team of over 90,000 team members, 5 percent of our total net profits given back to our communities each year, and millions of customers who put their trust in us every day.
The Greenery connects growers and customers through a broad range of fresh fruit and vegetables. As a cooperative, we help growers build stronger businesses and customers succeed.
Everything starts with our growers: their expertise, entrepreneurship and ambition to move forward. We bring their strengths together, providing access to markets, knowledge and investment support. Through personal commitment and transparency on costs and returns, we create room for entrepreneurship and greater value from every harvest.
For our customers, we combine growing expertise with an understanding of consumer needs. We work together on range, quality and availability, managing the journey from grower to shelf to help grow the fruit and vegetable category.
Together with our growers, colleagues and partners, we develop new varieties, improve logistics and advance sustainability. Building a strong supply chain and growth that reaches beyond the next season.
The Greenery. Where growers grow.
At Veggie Grill by Next Level, we serve 100% based fare made with all organic veggies and wholesome, responsibly sourced ingredients. Good for you, animals and the planet, our menu includes burgers and sandwiches, bowls, wraps, salads, burritos, desserts, shareables and more. Founded in 2006, Veggie Grill was acquired by Next Level Burger – America's first 100% plant-based burger joint chain – in 2024. Next Level is now the largest wholly owned vegan restaurant company in North America, committed to real sustainability, meaningful careers and living wages.