W5 is a boutique custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products, services, and brands.
Bastion db5 | 1,826 followers on LinkedIn. A data driven consumer insights and strategy consultancy. | Bastion db5 is a consumer insights and strategy consultancy specializing in qualitative and quantitative research, brand strategy, innovation and communications. We help global businesses and disruptive startups empathize with their targets so they grow.
We help businesses in North and South America, APAC, Europe, Africa, and the Middle East discover new paths to transform and grow.
We design and conduct custom market research studies that deliver the consumer insights and intelligence companies need to make impactful business and brand decisions.
Using innovative technologies and hybrid quali-quant methodologies, our tailored approaches provide research solutions for marketing communications issues related to branding and positioning, messaging, voice of the customer, new product development, strategy development, concept testing and employee engagement.
Expertise includes surveys (Internet, phone, mail), focus groups, in-depth interviews, quali-quant, ethnography, collaborative strategy development, technology-assisted and online groups, Web site usability, and secondary research.