62,000 hotels. 8.1 million rooms. 180 countries. Unrivaled marketplace insights. STR is the leading provider of premium global data benchmarking, analytics and marketplace insights across multiple market sectors. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets. Founded in 1985, STR’s presence has expanded to 15 countries, with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.
| Website | http://www.str.com |
| Revenue | $195 million |
| Employees | 258 (258 on RocketReach) |
| Founded | 1985 |
| Technologies |
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| Industry | Other Commercial Services, Hotel Performance, Pipeline, Hotel Supply, Hotel Market Forecast, Hotel Benchmarking, Profitability, Hotel Demand, Hotel Data |
| Web Rank | 302806 |
| Web Visits | 112400 |
| Keywords | Hotel Data, Hospitality Insights, Hotel Market Analysis, Hotel Analytics, Tourism Analytics, Travel Data Analytics, Competitive Benchmarking, Market Research, Revenue Management, Pricing Intelligence, Business Intelligence |
| Competitors | Deloitte, PwC, CBRE, Colliers International - Idaho, Cendyn, HVS, Red Roof Inn, Lodging Econometrics, Hotel Compete, LLC, JLL Project and Development Services +42 more (view full list) |
Looking for a particular STR employee's phone or email?
The STR annual revenue was $195 million in 2026.
Amanda Hite is the President of STR.
258 people are employed at STR.
STR is based in Hendersonville, Tennessee.