The performance aftermarket, both 2 and 4 wheel was born on race tracks around the world. Enthusiasts in their single car garages grinding aluminum and welding steel late into the night, all in the hopes of a quicker ET or a higher top speed. For many it stayed on the local tracks, a select few translated their passion for performance into global enterprises. In 1958 George Smith chose the latter and across the next sixty plus years S&S Cycle would mature from grassroots racing effort to world class manufacturer and OEM partner. All the while racing has remained a core competency, from speed records at the Bonneville Salt Flats to multi year championships in American Flat Track, S&S is the go to for high performance on and off the race track.
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The S&S Cycle, Inc. annual revenue was $38.5 million in 2026.
Charlie Hadayia Jr is the Executive Vice President Business Development of S&S Cycle, Inc..
89 people are employed at S&S Cycle, Inc..
S&S Cycle, Inc. is based in Viola, Wisconsin.
The NAICS codes for S&S Cycle, Inc. are [44, 441].
The SIC codes for S&S Cycle, Inc. are [55, 557].