Sin Label Information

Current electronic music event promotions strategies are inefficient and expensive. Leading Event Creators are forced to pour money into street teams, promoters, email blasts, and social media spamming. In order to promote “better”, event creators have only one option; push harder on promotions and scale up manpower. As it stands there is no resource that helps event creators promote “smarter” on a targeted level. Sin Label leverages social media to crowd-source fans and utilize them as genuine event promoters. This helps event creators promote intelligently while saving them time and money. Sin Label is a ad-free social networking service that uses a unique crowdsourcing funnel that makes it easy for event creators to quickly identify which fans with the biggest draw are most relevant to their events. Our application allows event creators to convert these opinion leaders in to event promoters through desired social recognition methods. Once converted, these event promoters are able to kick-off exclusive, yet viral peer-to-peer sales chains incentivized by rewards and revenue sharing.