Shping Information

Shping helps FMCG brands acquire new customers and build stronger relationships with real shoppers. What makes Shping different is our ability to extend the CPA model into brick-and-mortar retail. Using verified cross-retailer purchase data, brands can identify category and competitor buyers, exclude existing customers, engage those shoppers directly and only pay when a verified new-customer conversion occurs. This gives FMCG brands a way to structure customer acquisition around a known cost per conversion and measure performance against actual verified purchases — rather than relying on attributed sales, impressions, clicks or engagement as proxies for ROAS. By setting acquisition costs against the expected lifetime value of a new customer, brands can build campaigns around positive unit economics from day one, with every conversion supported by real purchase data. Beyond acquisition, Shping also helps brands generate purchase-verified product reviews from real customers and continue engaging those shoppers through personalised rewards and brand experiences. For shoppers, Shping is a universal rewards app that recognises and rewards their shopping regardless of where they buy. Want to see what a performance-based acquisition model could look like for your brand? Book a demo: https://tally.so/r/yPrl6W