LAB3 is an AI and cloud consulting firm with expertise in Azure, AI and automation. We operate across Australia, New Zealand, and the United States. LAB3 is renowned for enterprise scaling across the Microsoft stack, including for highly regulated industries. Our difference? Unique IP accelerators, powered by automation and AI, which rapidly and securely deploy, scale, and manage ongoing the full suite of Microsoft technologies. The LAB3 mission is to fearlessly help our clients achieve business value from contemporary and new technology in a way that works. Effectively. Efficiently. Every time. Our mindset 'Fear Less Achieve More' defines how we show up at LAB3— entrepreneurial, driven, and always ready. The response is simple: challenge accepted. The way LAB3sters work together enables us to move quickly, with agility. Our people embrace our values to Be True, Team Up, Think Ahead, and Stand Out, to deliver with integrity and a focus on people and partnership, ensuring exceptional client services. We fearlessly explore the potential of emerging technologies and innovative approaches to solve complex business challenges. Our team works closely with our clients as trusted technology advisors, not just service providers, helping our clients tackle ambitious projects with confidence. LAB3 has five Microsoft Solution Partner designations and eight Specializations, and is a multi-award-winning Microsoft partner.
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The LAB3 annual revenue was $15.9 million in 2026.
Kerry Purcell is the CEO of LAB3.
175 people are employed at LAB3.
LAB3 is based in Melbourne, Victoria.
The NAICS codes for LAB3 are [541, 5415, 54151, 541512, 54].
The SIC codes for LAB3 are [73, 737].