Shift (NASDAQ: SFT) is a leading end-to-end auto ecommerce platform transforming the used car industry with a technology-driven, hassle-free customer experience. Shift’s mission is to make car purchase and ownership simple — we make buying or selling a used car fun, fair, and accessible to everyone. Shift provides comprehensive, digital solutions throughout the car ownership lifecycle: finding the right car, and a seamless digitally-driven purchase transaction including financing and vehicle protection products. You can also expect an efficient, digital trade-in/sale transaction, and long term support from our staff. Our goal is to provide high-value support services during car ownership. In other words, your journey doesn't end when you buy a car from Shift. We're breaking the mold! Come and experience how Shift has changed the traditional car buying and selling experience. #Ifyouknowyoushift
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The Shift annual revenue was $328.8 million in 2026.
Neil Henderson is the CEO of Shift.
180 people are employed at Shift.
Shift is based in San Francisco, California.
The NAICS codes for Shift are [44, 441110, 44111, 4411, 441].
The SIC codes for Shift are [596, 59, 551, 55].