SGY Information

Keplyr builds retirement calculators, websites and digital marketing strategies for super, financial services and other regulated industries. Our calculators run on super funds’ websites, under each fund’s own brand, with a projection engine backed by actuaries. In FY25/26, members ran more than 300,000 sessions and 77% reached an answer. But a calculator is one step in the journey, not the whole thing. The journey starts with an ad, a search result or a member newsletter, so that’s where our digital marketing starts too. We build the compliant websites your calculators live on. Then we make sure every answer leads to the action your fund needs most, whether that’s a new member, an extra contribution or an advice appointment. Our analytics track every step, from first click to final conversion. We also build our own products. Our projection API lets funds license the same actuary-approved engine for their own tools, and we keep it current as caps, rates and the Age Pension change. Our guided learning product is a white-labelled retirement coach that turns three questions into a personal plan, short lessons and a to-do list of actions the fund can help with. Our MarTech platform connects the data these tools capture to your CRM, CMS and marketing automation, so a calculator session becomes a qualified lead or a personalised follow-up. We’ve spent 20 years in digital strategy, design and development, much of it in super, one of Australia’s most tightly regulated industries. That experience carries straight across to the other industries we focus on: financial services, healthcare, HR and energy. We know what compliance teams need to see, and we build it in from the start. The name comes from Johannes Kepler, the astronomer who found order in what looked like chaos. We bring the same approach to regulated industries. Complicated doesn’t have to mean confusing.