Sensum Information

Sensum builds empathic AI algorithms that turn human data into emotion, physiology & behaviour insights. With real-time, unified modelling of human states, our customers are building products & experiences that are more personal, responsive, engaging… more human. Since 2011, in a string of world-firsts with global brands, we have deployed empathic AI solutions into some of the most extreme environments on the planet, making us world leaders at measuring human data 'in the wild', where people live their lives. Our patent-pending empathic AI engine Synsis™ automatically appraises user data to derive human emotions & states from any situation. We combine this with our patent-pending tools for automatically syncing data & media from the widest range of sensors on the market. Our customers embed Synsis in their technology to create new kinds of empathic human-machine interaction, and develop a deeper understanding of the digital self. Our tools have measured human data across 20 countries, online, in shops, in homes, in the wild; from 1 person to 15,000 people simultaneously, at 4,000 m, at 300 km/h; from the Arctic Circle to the Pacific Rim; in cars, planes, trains, boats, bicycles, motorbikes, parachutes, zip-lines... even a jetpack. We are a technology company, building products, solutions and campaigns both independently and for some of the biggest brands and agencies in the world, including Ford, Valeo, Red Bull, Jaguar, Unilever, Publicis, BBC, Mindshare and Cisco. Sensum technology operates on a model of multimodal sensor fusion – analysing data from a wide range of sources, including biometrics (heart rate, skin conductance, facial expression, voice, etc.) and contextual (location, speed, product info, telematics, etc.). Our unique ability to sync and correlate multiple modes of data supports our empathic AI engine in delivering scientifically-validated measurement of human states – anywhere, in real time. Sensum is the art & science of emotion.