With Second Nature’s AI Role Play training solution, your teams can practice real workplace conversations with an AI Avatar, and receive instant, personalized, data-driven feedback on their performance, tone, and technique. Proven by organizations such as SAP, Adobe, United Rentals, Volksbank, University of Houston and A-Max Auto Insurance to scale their training for onboarding, professional development, and go-to-market effectiveness.
| Website | https://secondnature.ai/ |
| Revenue | $15.8 million |
| Employees | 96 (70 on RocketReach) |
| Founded | 2019 |
| Industry | Software Development, Business/Productivity Software, Media and Information Services (B2B) |
| Keywords | Sales Training Software, Sales Training, Sales Rep Training, Conversational Ai, Sales Enablement, Sales Training Platform, Sales Training Solutions, Sales Coaching Software, Ai Sales Coaching, Sales Performance Improvement, Sales Skills Development, Virtual Sales Training, Improve Sales Performance, Artificial Intelligence Sales |
| Competitors | Salesforce, Segment, Amperity, Mixpanel, Optimove, Heap, BlueConic, Segmentify, Sailthru by Marigold, Zaius (now Optimizely) +34 more (view full list) |
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Second Nature Questions
The Second Nature annual revenue was $15.8 million in 2026.
Ariel Hitron is the Co-Founder and CEO of Second Nature.
70 people are employed at Second Nature.
Second Nature is based in New York, New York.
Top Second Nature Employees
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25+
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15+
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Russell Zack
Head of Revenue at Second Nature
New York, NY, US35+ -
Ami Palgi
Vice President of Product Management at Second Nature
Tel Aviv District, Israel21 -
21
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Steve Trout
Head of US Sales at Second Nature
Bethlehem, PA, US15 -
Gleb Gladki
Director of Growth at Second Nature
New York, NY, US11
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