B2C marketers today are constrained by the gap that exists between data and marketing systems. Zaius’ B2C CRM eliminates that gap by bringing customer data and campaign execution together in a single platform, empowering marketers to engineer the repeat purchase. With complete control of customer data for segmentation and analysis, marketers can better understand shopping behaviors and deliver truly personalized campaigns across channels, at scale and with speed. If you can dream it, you can do it with Zaius. Zaius is backed by Matrix Partners, Insight Venture Partners, Underscore VC, and Leaders Fund.
Looking for a particular Zaius (now Optimizely) employee's phone or email?
The Zaius (now Optimizely) annual revenue was $11 million in 2026.
Foster Roberta is the Account Director of Zaius (now Optimizely).
5 people are employed at Zaius (now Optimizely).
Zaius (now Optimizely) is based in Boston, Massachusetts.
The NAICS codes for Zaius (now Optimizely) are [511, 51, 5112].
The SIC codes for Zaius (now Optimizely) are [73, 737].