Since 1985, Surfline\Wavetrak, Inc. has connected people with the ocean. Starting with surfers and since expanding to offshore cruisers, anglers and a myriad of other ocean-goers, we're constantly seeking out ways to deliver the peak ocean experience to our global audience.
Our brands serve a wide swath of ocean-goers. Surfline is the leading surf report, forecast and media product, used by millions of surfers worldwide to connect with their passion - surfing. Buoyweather serves offshore cruisers, anglers, kite surfers and many other open ocean enthusiasts via a multi-faceted suite of marine weather charts and forecasts that help you to stay safe out on the water. FishTrack specifically targets offshore anglers, providing all of the oceanographic overlays and data you need to find and catch more fish.
Our core values are reflective of our balanced culture, a fine line between growth-oriented focus and a laidback beach lifestyle. They are: Bring Your Passion, Keep It Personal, Be Humble, Set Your Line and Push Our Limits. We lean on our values as a guiding light for all of our decisions, from strategic planning to the way we clean up after ourselves in the office kitchen (well, usually).
Ultimately, we help people to enjoy the ocean. We believe this purpose has the power to bring joy to human beings all over the world, and we embrace the opportunity to deliver on that cause.
Best began as a pure kiteboarding company. We didn’t grow out of windsurfing or any other sport, so we’ve never had to deal with any legacy protocols. From the very beginning our spirit has been to challenge the status quo and bring innovation to everything we do. We’re driven by our obsession with our customers; people like you who love kiting like us.
To get closer to our customers meant that we had to break up the old and tired business methods of the past. We pioneered new communication technologies. We were the first in the industry to have a direct customer service hotline. We established an open forum on our website and still today we’re the only brand you can reach directly via chat or Skype.
We pioneered a modern distribution model. The first innovation that we brought to the market was a process, not a product. Our obsession with putting customers above all else led to the industry’s first direct-to-consumer sales model. We followed that up by adding a direct-to-retailer sales model, to include local shops and schools in our rapidly growing family. We cut distributors out of the chain and operate our own centralized warehouses that efficiently serve the major markets. In an industry with limited production sources and low barriers to entry, it’s difficult to find cost-advantages. The disruption that we brought to the market by bypassing distributors allowed us to charge lower prices and pass the savings to our customers.
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