Pure Action Sports Information

Best began as a pure kiteboarding company. We didn’t grow out of windsurfing or any other sport, so we’ve never had to deal with any legacy protocols. From the very beginning our spirit has been to challenge the status quo and bring innovation to everything we do. We’re driven by our obsession with our customers; people like you who love kiting like us. To get closer to our customers meant that we had to break up the old and tired business methods of the past. We pioneered new communication technologies. We were the first in the industry to have a direct customer service hotline. We established an open forum on our website and still today we’re the only brand you can reach directly via chat or Skype. We pioneered a modern distribution model. The first innovation that we brought to the market was a process, not a product. Our obsession with putting customers above all else led to the industry’s first direct-to-consumer sales model. We followed that up by adding a direct-to-retailer sales model, to include local shops and schools in our rapidly growing family. We cut distributors out of the chain and operate our own centralized warehouses that efficiently serve the major markets. In an industry with limited production sources and low barriers to entry, it’s difficult to find cost-advantages. The disruption that we brought to the market by bypassing distributors allowed us to charge lower prices and pass the savings to our customers.