Watchmaster Information

Founded in 2015 by Stephan Heller and Ronny Ahlswede, Watchmaster has developed into Europe's fastest-growing marketplace for pre-owned luxury watches. It is our vision to develop the secondary market for fine watches and therewith make these into a tradable and more affordable asset by enabling consumers to sell and buy watches through our platform. We actively contribute to increasing the value of pre-owned watches through our in-house certification and refurbishment process, therewith making them a comparable and competing product to new, unworn watches at highly attractive prices. Watchmaster’s team includes highly experienced executives Tim-Hendrik Meyer (IBM, Groupon, Quandoo), Ronny Ahlswede (Rocket, Groupon, Quandoo), Robert Morlock (Blacklane, BCG) and Michael Loretz (Groupon, AirBnB). Watchmaster is further supported by serial entrepreneurs Philipp Magin and Ronny Lange (both Groupon, Quandoo, Auto1). Watchmaster now employs over 60 people and is operationally active in 7 geographies. We provide consumer sellers with a watch valuation, refurbishment and certification service and enable them to sell their fine watches to and through Watchmaster. Consumer buyers benefit from a wide range of certified, fully refurbished fine watches at highly attractive prices, often 15-40% below MSRP. Therewith we build a loyal, highly valuable customer base that engages in fine watch trading. The most popular watches we trade through our own balance sheet whereas the majority of assets we trade in a consignment non-balance sheet model. Our consignment model puts consumer sellers and Watchmaster into a win-win situation to maximize sell prices – creating a superior business model.