Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.
Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.
Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD.
Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD.
Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT.
Our Values:
LOVE ATHLETES
We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover.
CELEBRATE THE WINS
We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win.
STAND FOR EQUALITY
We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent.
ACT SUSTAINABLY
We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field.
FIGHT ON TOGETHER
We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
The Browning brand is legendary for a unique level of quality, commitment to innovation and proven genius that began with its founder, John Moses Browning.
John Browning started the company in 1878 at his father's store in Ogden, Utah. Over the next 50 years he revolutionized the world of firearms and built a legacy of innovation and quality that is known around the world. Today, Browning has grown to be the industry leader in the full spectrum of outdoor products including sporting arms, technical hunting clothing, knives, gun safes, flashlights and many other outdoor-related product categories . . . all helping to make the hunting and shooting experiences of every outdoorsman and woman a success.
Browning is part of the greater Herstal Group of companies. This allows us to utilize a depth of gunmaking knowledge that is unrivaled. At our North American headquarters -- in Morgan, Utah just a few miles from where John Browning started his company -- a full spectrum of activities take place including R&D, advertising, IT and other business functions. The 150-year-old reputation for quality, fit and finish on the world’s finest firearms, hunting gear, clothing, knives and gun accessories continues. Browning products truly are: The Best There Is®.
Morgan, Utah, US
Private
$64.6M Revenue
http://www.browning.com
403 Employees
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