Ruby's Naturals, Inc. Information

Ruby’s Naturals produces wholesome foods under the Ruby Rockets brand, bringing a transformative perspective to the snack and grab-and-go food categories for kids and families. Launched with the Ruby Rockets frozen pops product line, our company focuses on a better-for-you approach to snacking that enhances our diet and, more importantly, our general wellbeing. Snacks are an important part of our intimate relationship with food, so they should offer benefits that go beyond basic sustenance. Our mission is to make these kinds of healthy snacks available and accessible, enabling our consumers to feel empowered by their snack choice. Fundamental in realizing that mission, we source ingredients from agriculture practices that are responsible, ethical, and sustainable. Among other reasons, this attention to environmental stewardship has qualified us to become a certified B Corp, which includes us in a community of businesses that perform social and environmental good. We also ensure that our products are completely Non-GMO, organic when possible, and free of added refined sugars that are nearly ubiquitous in the conventional snack category, knowing such sugars do little to supplement our diets. Rather, we’re continuously innovating new blends of fruits and vegetables, from exotic novelties to domestic staples, that taste amazing and that fortify our health and our diets. Our products have been featured on the Today Show and in Oprah, Forbes, Parents, Food & Nutrition, Gourmet News, and Health Magazines for our innovative, healthy snacks. Additionally, we’ve been honored to receive several recent accolades, including Supply Side’s Editor’s Choice Award for Functional Foods, American Masters of Taste Award of Excellence, and a Nexty Award, all while being Ashley Koff Approved.