Aurify Brands Information

Aurify Kingstar builds, owns, and operates category-leading restaurant brands. We run restaurants rather than only investing in them, and we build the infrastructure that turns strong concepts into strong companies. Our portfolio spans franchise brands, including Five Guys, Wingstop, Tropical Smoothie Cafe and Le Pain Quotidien, and proprietary concepts, including Happy Monkey by Jean-Georges, Melt Shop, The Little Beet, and Fields Good Chicken Our home base is New York City. We are taking our premium brands into new markets while developing new concepts. Our operating model is built for rapid, sustainable expansion. We call the edge operational alpha: margin earned by removing friction, not cutting corners. Better systems, smarter sourcing, and tighter operations replace intuition with data, while each brand keeps its character. Empowered local operators, supported by a centralized platform for finance, HR, legal and compliance, real estate, design and construction, and shared services, build the best restaurants. Our collaborative, entrepreneurial culture lets us attract and retain great talent.