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Richard Bates Location
Sayers Common, England, GB
Richard Bates Work
Head of New Value Creation - Europe @ (April 2026 - Present)
SBFI Head of Category Expansion - Low and No Alcohol @ (January 2025 - March 2026)
Consumer Strategy and Innovation - Senior Director - Global Scotch, Irish Whiskey @ Suntory Global Spirits (January 2020 - January 2025)
Consumer Strategy and Innovation - Senior Director - International @ (January 2016 - January 2020)
European Consumer and Market Insight Director @ (May 2012 - December 2015)
Consumer Insight and Category Management Director @ Young's Seafood Ltd (August 2010 - May 2012)
Account Director @ (August 2008 - July 2010)
Senior Consultant @ (October 2003 - August 2008)
Consultant @ Quandrangle Consulting (May 2001 - October 2003)
Consultant @ (October 1998 - May 2001)
Richard Bates Education
University of Oxford
BA
1993-1996
Magdalen College school
3 A levels 11 GCSEs
1985-1993
Richard Bates Skills
Problem Solving
Change Management
Blue Sky Thinking
Customer Insight
Strategy
FMCG
Marketing Strategy
Brand Architecture
Marketing Research
Market Research
Consumer Insight
Management
Qualitative Research
Strategic Thinking
Marketing Management
Leadership
Strategic Planning
Brand Development
Consumer Behaviour
Marketing
Digital Marketing
Digital Strategy
Business Strategy
Product Development
Project Planning
Brand Management
Brand Equity
Positioning
Market Analysis
Integrated Marketing
Planning
Consumer Behavior
Product Innovation
Quantitative Research
Competitive Analysis
Business Insights
Thought Leadership
Cross-functional Team Leadership
Analytics
Ethnography
Consulting
Marketing Communications
Shopper Marketing
Advertising Research
real time insight
Competitive Intelligence
Business Development
Mobile Devices
Strategic Insights
Segmentation
Trade Marketing
Consumer Insights
Focus Groups
Microsoft Word
Cross Functional Team Leadership
Research
Grasp
Richard Bates Summary
Richard Bates, based in Sayers Common, England, GB, is currently a Head of New Value Creation - Europe at Suntory Beverage & Food. Richard Bates brings experience from previous roles at SUNTORY BEVERAGE & FOOD EUROPE, Suntory Global Spirits, Beam Suntory and Samsung Electronics. Richard Bates holds a 1993 - 1996 BA @ University of Oxford. With a robust skill set that includes Problem Solving, Change Management, Blue Sky Thinking, Customer Insight, Strategy and more. Richard Bates has 3 emails and 1 mobile phone numbers on RocketReach.
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