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Richard Bates Location
New York, NY, US
Richard Bates Work
Chief Design Officer @ (July 2025 - Present)
Vice President of Design: Global Beverage @ (April 2021 - August 2025)
Vice President of Design: Global Foods and Customer @ (March 2013 - April 2021)
Chief Creative Officer, N.A. @ JV: TBU & Ogilvy & Mather NY (January 2008 - January 2012)
Executive Creative Director @ (January 2005 - January 2008)
Senior Vice President Creative Services @ (January 1993 - January 2004)
Art Director @ (January 1986 - January 1990)
Richard Bates Education
Cranbrook Academy of Art
MFA (Design)
1990-1992
University of Tennessee, Knoxville
BFA (Design)
1982-1986
Richard Bates Skills
Creative Direction
Creative Strategy
Brand Architecture
Art Direction
Corporate Identity
Graphic Design
Digital Strategy
Typography
Branding & Identity
Integrated Marketing
Corporate Branding
Concept Development
Marketing
Advertising
Marketing Strategy
Adobe Creative Suite
Management
Strategic Planning
Branding and Identity
Business Development
Richard Bates Summary
Richard Bates, based in New York, NY, US, is currently a Chief Design Officer at PepsiCo. Richard Bates brings experience from previous roles at PepsiCo, JV: TBU & Ogilvy & Mather NY and BIG at Ogilvy & Mather. Richard Bates holds a 1990 - 1992 MFA in Design @ Cranbrook Academy of Art. With a robust skill set that includes Creative Direction, Creative Strategy, Brand Architecture, Art Direction, Corporate Identity and more. Richard Bates has 2 emails on RocketReach.
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