If you’ve been researching B2B contact databases, you’ve likely encountered ZoomInfo’s mysterious pricing and long list of enterprise features that need long onboarding times. Meanwhile, RocketReach quietly delivers what sales teams actually need: accurate contact data without the enterprise-level headaches.
After analyzing thousands of user reviews, pricing data, and real-world experiences from Reddit’s sales communities, here’s the unfiltered comparison that ZoomInfo’s sales reps won’t tell you about.
RocketReach vs ZoomInfo: Overview and Market Position
ZoomInfo has positioned itself as the “enterprise standard” for sales intelligence and prices itself accordingly. With over 600 million business profiles and aggressive market dominance, ZoomInfo bundles contact data with conversation intelligence, sales engagement, and intent monitoring into an all-in-one GTM platform.
The problem? Most teams only need 20% of ZoomInfo’s features but pay for 100% of them.
RocketReach takes a different approach. With over 700 million professional profiles and 60 million companies, RocketReach offers both the breadth of coverage and depth of data quality without forcing you into an overpriced all-in-one platform. The focus is simple: deliver the most accurate contact information with emails, direct dials, and mobile numbers, at a price that makes sense.
Both platforms serve Fortune 500 companies, but their philosophies couldn’t be more different. ZoomInfo sells a vision of total sales transformation. RocketReach solves the specific problem you actually have: finding the right person to talk to.
ZoomInfo Alternative: Why Teams Are Switching
Let’s address the elephant in the room: ZoomInfo pricing complaints dominate sales community discussions.
From Reddit’s r/sales:
We were quoted 50K for 5 users with intent. Seamless – I concur with the rest of the … Zoominfo pricing is ridiculous.
Another user shared their renewal experience:
I’m about to sign our renewal for Zoominfo. For context our current deal is 12 months for $17,500 on the advanced+ package… Am I getting shafted?
Meanwhile, in the same Reddit thread on ZoomInfo alternatives, RocketReach received consistent praise:
RocketReach is a great alternative to ZoomInfo. People leave them everyday to partner up with RocketReach. It’s definitely less expensive than ZoomInfo and can provide mobile numbers as well.
Another user emphasized the value proposition:
I’m a huge fan of Rocketreach. Just as many direct dials as ZI but it’s like $80 a month / user. Works great. And you can pay with a credit card it’s amazing.
Email Address Finder and Data Accuracy: The Real Test
Data accuracy is where the marketing promises meet reality. Both platforms make bold claims, but independent testing reveals important nuances.
RocketReach Data Accuracy:
According to Forecast.io’s analysis, RocketReach boasts an accuracy rate of over 85% and is trusted by 95% of S&P 500 companies. More importantly, RocketReach’s verification process focuses on quality over quantity.
Users consistently rate RocketReach’s contact data accuracy highly, with particularly strong performance on:
- Executive contact information
- Personal email addresses
- Direct dial numbers
- Mobile phone numbers
G2’s comparison data shows users rate RocketReach’s contact data accuracy higher at 80% vs 77% when compared directly to ZoomInfo.
ZoomInfo’s Data Accuracy Claims vs. Reality:
ZoomInfo advertises 95% accuracy with an “accuracy score” system ranging from 75-99. However, real user experiences tell a different story.
From Reddit discussions:
What a waste of money for mostly inaccurate information. Zoom sucks by itself. At least for my industry it did.
Another user was more direct:
ZoomInfo is horrible, laggy, expensive, dated. Can’t stand it.
The consensus from seasoned sales professionals? ZoomInfo’s data quality has declined as they’ve scaled:
They’re focused on volume of contact information vs. quality. Do yourself a favor and try out any other company, their shady sales practices and refusing to terminate contracts puts the nail in their own casket.
The Verdict:
While ZoomInfo’s accuracy can be excellent for mid-market and enterprise companies, RocketReach delivers more consistent accuracy across all company sizes—especially for small businesses and international contacts where ZoomInfo’s data notoriously struggles.
Cheaper Than ZoomInfo: Breaking Down the Real Costs
The pricing comparison reveals why so many teams are switching from ZoomInfo to RocketReach.
RocketReach US Pricing with Annual Billing (2025):
- Essentials: $33/seat/month (unlimited email lookups)
- Pro: $75/seat/month (unlimited emails + phone lookups)
- Ultimate: $175/seat/month (unlimited email + phone lookups + 20K exports/year)
- Custom Team Plans: Starting at $6,000/year for customizable packages, company exports, and premium support for larger organizations
Pricing is transparent, published on the website, and you can sign up with a credit card today.
ZoomInfo Pricing (2025):
Based on the research done by FiftyFive&Five:
- Professional Plan: $15,000/year
- Advanced Plan: $24,000/year
- Elite Plan: $40,000+/year (unlimited add-ons)
Pricing requires talking to sales, enduring demos, and aggressive negotiation. Quotes vary wildly, users report $9K to $60K+ for similar configurations.
Best Sales Prospecting Tools: Feature-by-Feature Breakdown
| Feature | RocketReach | ZoomInfo |
|---|---|---|
| Database Size | 700M+ contacts, 60M companies | 260M+ contacts, 100M companies |
| Data Accuracy | 90-98%+ (user-verified) | 75-95% (varies significantly) |
| Pricing Transparency | ✅ Published on website | ❌ Quote-based, opaque |
| Contract Flexibility | ✅ Monthly plans available | ❌ Annual lock-in, 60-day cancellation notice |
| Chrome Extension | ✅ Yes | ✅ Yes |
| API Access | All paid plans | All paid plans (but expensive) |
| Email Sequences | ✅ Lightweight, built-in outreach (AI email writer, templates, dynamic list generation, automated followup emails) | ✅ Advanced built-in outreach (run multi-step outreach with automated emails, call tasks with an autodialer, and other steps like social touches) |
| Intent Data | ✅ Included in Ultimate | ✅ Advanced Plan add-on ($$$) |
| Direct Dial Numbers | ✅ Strong coverage | ✅ Mixed reviews |
| Mobile Numbers | ✅ Strong coverage | ⚠️ Hit or miss |
| International Data | ✅ Strong global coverage | ⚠️ US-centric |
| CRM Integrations | Salesforce, HubSpot, Zapier, and more | 50+ integrations |
RocketReach’s Unique Strengths:
- Transparent, Predictable Pricing: No hidden fees, no surprise renewals, no aggressive negotiation tactics
- International Coverage: Stronger data for EU, APAC, and emerging markets
- Intent Data Access: Available at the Ultimate Plan ($175/month with annual billing) vs. ZoomInfo’s $24K Advanced Plan
- Credit Card Sign-Up: Start using immediately without sales calls
ZoomInfo’s Positioning:
ZoomInfo excels when you need:
- Comprehensive technographic data (what tech stack companies use)
- Deep org charts for Fortune 500 companies
- Integrated conversation intelligence and call recording
- Account-based orchestration across large teams
But here’s the catch: most teams never use 80% of these features, yet pay for all of them.
Sales Intelligence Platform Comparison: When to Choose Each
Choose RocketReach if you:
✅ Want transparent, predictable pricing
✅ Need month-to-month flexibility without contracts
✅ Prospect internationally (Europe, Asia-Pacific, LatAm)
✅ Run a lean sales team (1-10 people)
✅ Value data accuracy over feature bloat
✅ Want to start prospecting today (credit card sign-up)
✅ Prefer focused tools over all-in-one platform
✅ Are budget-conscious but refuse to compromise on quality
✅ Trust 95% of S&P 500 companies who use RocketReach
Choose ZoomInfo if you:
⚠️ Have enterprise budget ($15K+/year minimum)
⚠️ Need comprehensive technographic intelligence
⚠️ Prospect exclusively to Fortune 500 companies
⚠️ Require deep organizational hierarchy mapping
⚠️ Want integrated conversation intelligence
⚠️ Have dedicated sales ops to manage the platform
⚠️ Don’t mind aggressive contract negotiations
Final Verdict: RocketReach Wins on Value, Transparency, and Flexibility
The data speaks for itself:
RocketReach delivers:
- ~10x lower cost than ZoomInfo
- 90%+ data accuracy that users actually experience (not just advertised)
- 700M+ contact database rivaling ZoomInfo’s coverage
- Transparent pricing you can see without talking to sales
- True month-to-month flexibility without contract lock-in
- The essentials done right: simple outreach workflows that get reps sending faster; no heavy setup, no bloated playbooks
For 95% of sales teams, RocketReach delivers everything you need without the enterprise complexity, hidden fees, and aggressive sales tactics that define the ZoomInfo experience.
Ready to experience accurate contact data without the enterprise price tag?
Start your free RocketReach account. No credit card required, no sales call needed
