How Incy Tech reached 100% automation with RocketReach

Overview: 

Renewable energy has the potential to benefit millions, but it remains out of reach for most developers due to limited sunlight or costly batteries. That’s why Incy Tech is challenging the status quo. After winning the 2024 Grand Prize at CDE Innovation Day, co-founders Sparsh and Yu Qian Ang developed the Thermal Floater, a modular device that turns any body of fresh water into a nonstop power source that generates power throughout the day, and evening. No sunlight required.

Since launching, Incy Tech’s team developed pilot programs, leases, and a number of other partnerships to get the Thermal Floater into the hands of those who need it most. Finding the  right contacts, however, required significant time and resources.

Challenge:

As Incy Tech’s founder and CEO, Sparsh wears a number of hats, ranging from sales and outreach to business development and investor relations. Despite juggling multiple roles on a limited budget, Sparsh was keen to optimize and scale his outreach efforts.

This led to his discovery of RocketReach. Using RocketReach’s suite of tools, Sparsh successfully connected with energy developers in relevant regions and industries. However, he knew there was more untapped potential. Outreach, for example, was still fairly manual. Sparsh would research leads’ websites and LinkedIn profiles before using RocketReach’s Chrome extension to pull contact information. Only then could he draft personalized emails, or call potential clients directly.

Solution:

Sparsh knew his process wasn’t scalable for the volume of leads he wanted to contact. While building an alternative with RocketReach’s APIs, Sparsh heard about RocketReach’s MCP and immediately tested it in Claude and ChatGPT.

“The results have been surprising,” Sparsh shared. “The AI agents take on a bulk of the work so I can get a lot of my tasks done faster.”

To start, he uses RocketReach’s MCP to find energy and utility developers in North America. This helps him shortlist viable leads and learn more about them before pulling their RocketReach details via Claude. Contact data is automatically fed into Incy Tech’s CRM, MailChimp, where Sparsh configures and personalizes cold email sequences.

While Sparsh wrote the first hundred emails himself, Claude helps him scale 600+ emails by replicating his writing style. Once activated, leads are instantly entered into a sequence of automatic emails, SMS, and WhatsApp messages.

“Most of our outreach was manual, and then we switched to APIs. RocketReach’s MCP is the next level after APIs, and now we don’t use APIs as much. All of it is automated.”

Results:

With RocketReach’s MCP, Sparsh can identify 700-800 leads per week and enroll them into automated sequences, bringing Incy Tech’s outreach automation rate to 100%. His direct involvement is no longer needed, aside from meeting requests and the occasional bug fix, allowing Sparsh to focus on other areas of the business.

Sparsh continues to use RocketReach’s app, largely for administrative purposes. Looking ahead, the team is excited to expand Incy Tech’s RocketReach usage into investor relations, new markets, and recruiting.