Radius Drive Information

We tell stories. Specifically, we tell vehicle stories by developing and creating premium brand-focused experiences with world-class professional production, instruction and drive design connecting audiences to vehicles. We work with OEMs, agency partners and media publishers to provide both the big picture planning and the smallest of details to any program for consumers, media and dealers. Our Expertise Our core competency is creating world-class automotive experiences that not only showcase vehicle capabilities but also immerse people in the brand. We have the expertise to go beyond a typical road drive and have broad capabilities of developing driving scenarios that replicate real life driving situations to teach the proper maneuvers, safely instilling confidence in drivers, as well as teaching high performance driving to all levels of drivers. But… it’s not just about the vehicle. It’s about the entire experience and our entire team is dedicated to ensuring everything about the brand environment - from the location to the hospitality design to program communications and everything in between is tailored for the audience and the brand. Our Approach We are not a typical experiential agency claiming to execute drive programs, but rather an agency comprised of highly knowledgeable drive instructors, curriculum designers, strategists and brand marketers who develop vehicle-centric experiences tailored to a specific audience. Our strength is the ability to fuse the product message while exhibiting it in a performance environment, all the while providing limitless opportunity for creating unique content that can later be used in both print and digital for any number of purposes.