Protobrand is a technology-powered insights consultancy that connects the consumer subconscious to marketing decisions. We leverage behavioral science + AI to reveal true consumer motivations, and guide brands with deeper, more human insights for business growth. We are dedicated to bringing our core values into everything that we do, and we take pride in our diversity, social responsibility, and dedication to positive environmental change. With locations in Boston, Toronto, Amsterdam, and Stockholm, Protobrand is committed to building value-centric relationships with our clients around the world.
Looking for a particular Protobrand employee's phone or email?
Protobrand Questions
The Protobrand annual revenue was $14.6 million in 2026.
Pal Afzelius is the CEO and co-founder of Protobrand.
28 people are employed at Protobrand.
Protobrand is based in Boston, Massachusetts.
The NAICS codes for Protobrand are [541910, 54191, 5419, 54, 541].
The SIC codes for Protobrand are [873, 87].
Top Protobrand Employees
-
Pal Afzelius
CEO and co-founder at Protobrand
Belmont, MA, US33 -
Waldron Faulkner
CTO / Head Of Engineering at Protobrand
Boston, MA, US45+ -
34
-
John McGarr
Senior Vice President at Protobrand
Toronto, ON, CA35 -
Lars Pahlman
Managing Director, Sweden at Protobrand
Stockholm, SE3 -
22
-
Anna Kuno-Case
Director, Client Delivery at Protobrand
Boston, MA, US22 -
11
-
Ellen Lowry
Marketing Manager at Protobrand
Boston, MA, US32 -
Annie Pecoraro
Senior Strategist at Protobrand
Chicago, IL, US44
