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Protobrand is a technology-powered insights consultancy that connects the consumer subconscious to marketing decisions. We leverage behavioral science + AI to reveal true consumer motivations, and guide brands with deeper, more human insights for business growth. We are dedicated to bringing our core values into everything that we do, and we take pride in our diversity, social responsibility, and dedication to positive environmental change. With locations in Boston, Toronto, Amsterdam, and Stockholm, Protobrand is committed to building value-centric relationships with our clients around the world.

Protobrand Questions

The Protobrand annual revenue was $14.6 million in 2026.

Pal Afzelius is the President and Head of Business Development | Co-founder of Protobrand.

28 people are employed at Protobrand.

Protobrand is based in Boston, Massachusetts.

The NAICS codes for Protobrand are [54191, 5419, 54, 541, 541910].

The SIC codes for Protobrand are [87, 873].

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