Protelicious Information

Protelicious Corp., a US-based French-inspired functional food tech company, redefines nutrition by blending gourmet taste with science-backed health benefits. Its goal is to empower health-conscious urbanites to optimize performance, beauty, and longevity with simplicity and pleasure. Founded by CEO Sheila Partrat and co-founder Dr. Jean Francois Lesgards, our products originate from our signature whey protein concentrate. Thanks to Dr. Lesgards' expertise in nutrition, health, and inflammatory diseases, our products offer exceptional taste and health be. Our flagship product, Indulgently Good to You Ice Cream, Parad'Ice by Protelicious stands alone in the category. Thanks to proprietary formulation and process, following 18 months of R&D, Parad'Ice is a gourmet ice cream that's actually good for you. Launched early summer of 2023, Parad’Ice answers the unmet needs of the taste and health-conscious who don’t want to compromise on either side. Known for higher-value shopping baskets and being less sensitive to inflation, these consumers invest in themselves. Decadently gourmet, with zero added sugar and an unmatched amount of high-quality protein per serving, diabetic, and keto-friendly, Parad'Ice is positioned to take a bite out of both the premium and better-for-you segments within the 18B USD US Ice cream market. Protelicious had expanded naturally with an omnichannel distribution model following the launch in Hong Kong in 2017 when Sheila was living there, then to France, and then to the USA in 2022. Parad’Ice, only available in the US, expands through premium retail and B2B, while our Signature whey Protein concentrate line expands to B2B Food and beverage operations. Driven by a team of mission-driven entrepreneurs, scientists, tech experts, and chefs, Protelicious combines decades of global experience in production, distribution, biochemistry, business development, and marketing to deliver science-backed health-building foods with every delicious bite.