Protagonist is the Narrative Analytics company. We uncover deeply held beliefs (narratives) in order to energize brands, win competitive battles, and better engage and understand target audiences. Protagonist uses natural language processing, machine learning, and deep human expertise to gather and analyze billions of pieces relevant data to give customers the insights they need for marketing, product development, and communications strategies. The Protagonist platform was built on 10 years of narrative science that was initially developed to improve the American brand around the world for the US Government. Today, it's used by dozens of the world's leading CMOs, business leaders, and foundations.
| Website | https://www.protagonist.io/ |
| Revenue | $17 million |
| Employees | 40 (29 on RocketReach) |
| Founded | 2004 |
| Address | 345 California St Suite 600, San Francisco, California 94104, US |
| Technologies |
JavaScript
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| Industry | IT Services and IT Consulting, Analytics, Data and Analytics, Business Intelligence, Consulting, Natural Language Processing, Artificial Intelligence, Software |
| Keywords | Natural Language Processing, Nlp, Data Analysis, Machine Learning, Big Data, Text Analytics, Brand Strategy, Data Science, Competitive Intelligence, Sentiment Analysis, Competitive Strategy, Business Intelligence, Audience Engagement, Consumer Insights, Communication Strategy, Market Research |
| Competitors | HubSpot, Zendesk Sell, Twilio, Intuit Mailchimp, ActiveCampaign, Intercom, Adobe Marketo, Sendinblue, Mailgun by Sinch, SendGrid +39 more (view full list) |
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The Protagonist annual revenue was $17 million in 2026.
Catherine Chapman is the CEO of Protagonist.
29 people are employed at Protagonist.
Protagonist is based in San Francisco, California.