Professional Player Information

Professional Player is a publication designed and written exclusively for footballers, past, present and future. Launched by father and son Peter and Matthew Etherington, the magazine addresses issues facing the modern professional both on and off the field, providing the ultimate good living guide, as well as inspiring players who are nearing retirement and need a new focus. Professional Player encourages players to build a life which doesn’t solely revolve around what happens on the pitch. Matthew’s insight as a Premier League player is invaluable in creating each edition of the magazine. Through Matthew and his large network within the game, Professional Player are able to ensure that content is relevant and engaging, and provides a positive message for the players which is often lost in mass media. The magazine includes regular features and interviews with high profile and upcoming players, managers and football experts and is distributed directly to the homes and lockers of all premiership, championship and division 1 players. It is important that partners meet the very selective assessment criteria, which aims to ensure that any business dealing with Professional Player has the players’ interests at heart. Professional Player work on an exclusive basis within each business sector, meaning that a powerful network of services for readers is created, and the magazine can work to ensure that cross-referrals and opportunities are maximised, benefiting both partners and players. Professional Player commissioned some research to understand how players were using the magazine. A snapshot of the results can be seen below (367 Premier League players were interviewed): 71% found the magazine a useful guide 49% had used a service in the magazine 87% told a friend about the magazine 91% knew who owned the magazine 88% said that their wives read the magazine 91% took it home with them 89% kept the magazine