PRC Market Research Information

The Nation's Premiere Network of Focus Group Facilities with locations in Metro New York, Metro Philadelphia, Atlanta, Dallas, Los Angeles, Chicago, Denver, San Francisco, Houston, Fort Lauderdale, Phoenix, Tampa, San Diego and Phoenix. We believe that a focus group is only a useful marketing research tool if its participants are properly recruited. At PRC, this principle is the cornerstone of our existence. We know that all of our highly evolved physical facilities, cutting edge computer technology, and dedication to client service aren’t worth a proverbial “hill of beans” if we don’t find the right people to sit in front of the one-way mirror. That’s why we’ve developed recruiting procedures that are unparalleled in the industry. We employ a four-tiered system, including proprietary Computer Aided Telephone Interviewing technology. This enables us to access large consumer/professional databases easily, efficiently, and with the tightest security controls. Beyond the recruiting, our aim is to eliminate the details and hassles of field research for our clients. From our luxurious facilities, specifically engineered for qualitative research, to our eager staff, ready to meet any catering request or to help with travel plans, our goal is to let clients focus their energies on the research. The fact that we’re a fully integrated network of field facilities contributes imeasureably to the achievement of that goal. The idea behind our network is that the result is equal to more than the sum of the parts. The key is our communications infrastructure. Whether your study calls for one focus group in Houston, or twenty groups in twelve different cities, we’ll make administering it seem effortless. One call puts you in touch with all of our markets. We can coordinate recruiting specifications, provide updates and coordinate catering and travel plans from one point of contact.