Practical CSM Information

Practical CSM provides practical Customer Success training and professional certification for individuals, teams and leaders worldwide. Our programs are built around the Practical CSM Framework, developed by Customer Success author, trainer and practitioner Rick Adams. The framework provides a structured approach to managing the customer lifecycle, from onboarding and adoption through value realization, retention and growth. Through the Practical CSM Academy, Customer Success professionals can access structured certification pathways, practical tools and exercises, continuing professional development and specialist training. We also work with Customer Success teams and organizations, providing team training, workshops, certification programs and management reporting to help leaders develop capability and create a consistent approach to Customer Success across their teams. Practical CSM focuses on practical application - helping Customer Success professionals build skills they can use in real customer situations.