Masters of Motivating Insights PortiCo Research believes that there is a motivating insight for every client—an insight that has teeth, that sparkles, that creates excitement for the brand. At PortiCo, we are masters at uncovering motivating insights for clients. We do it by diving into the consumer’s world. We interview people in the places where they live their lives—at home, on playgrounds, in the workplace, in the car—we go to them. We are not afraid of diving in deep with consumers. Our interviews are in-depth, psychological, anthropological, and sociological investigations. We pride ourselves on delivering insights that challenge assumptions, fuel strategy, drive innovation and give new perspective to brands and business models. We Uncover Motivating Insights by: * Asking the right questions—questions that will get us to a deeper level of understanding. * Understanding what motivates and drives consumer behavior. * Exploring all aspects of a person’s life—the simple and the profound. * Interviewing key people in the person’s life—family members and friends to get the full story. * Being intuitive—knowing when we are close to a powerful idea and moving towards it. * Being cultural experts—getting beyond what people think you want to hear to what really matters. But we don’t just leave our clients with the insight; we wrestle with the idea until it works for them, for their brand, for their needs. Decades of Experience With more than 20 years of experience, we’ve worked with hundreds of brands in dozens of categories, including: Automotive: Toyota, Honda, Nissan, Chrysler, Kia, Hyundai Health and Wellness: The CDC, Johnson and Johnson, Ensure, Unilever Packaged Goods: Coca-Cola, Gatorade, Proctor and Gamble, Pepsi, Kraft Foods Pharmaceutical: Astra-Zeneca, Sanofi-Aventis, Genzyme, Glasko Smith Kline, Bayer, Pfizer Retail: Walgreens, Office Depot, TJMaxx, Lowes Travel: United, Delta, British Airways, Starwood Hotels
View Top Employees from PortiCo ResearchWebsite | http://www.porticoresearch.com |
Revenue | $576000 |
Employees | 4 (4 on RocketReach) |
Founded | 1992 |
Address | 1241 W Webster Ave, Chicago, Illinois 60615, US |
Phone | (773) 983-6081 |
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Industry | Market Research, Business Services General, Business Services |
Competitors | Applied Marketing Research, Inc., Hardwick Research, Ladley & Associates |
SIC | SIC Code 87 Companies, SIC Code 873 Companies |
NAICS | NAICS Code 541910 Companies, NAICS Code 5419 Companies, NAICS Code 54191 Companies, NAICS Code 54 Companies, NAICS Code 541 Companies |
Looking for a particular PortiCo Research employee's phone or email?
The PortiCo Research annual revenue was $576000 in 2024.
Caroline Gibbons is the Owner of PortiCo Research.
4 people are employed at PortiCo Research.
PortiCo Research is based in Chicago, Illinois.
The NAICS codes for PortiCo Research are [541910, 5419, 54191, 54, 541].
The SIC codes for PortiCo Research are [87, 873].