Applied Marketing Research, Inc. Information

Applied Marketing Research, Inc. is the place to come for information and actionable results that will insure customer satisfaction and help your business succeed. A full-service market research firm, Applied was established in 1993. Applied’s staff excel in the process of global marketing research and customer marketing. Applied researchers respond quickly to client needs for information and are totally committed to high quality research and systems. Combined with practical hands-on experience in marketing and sales management, Applied offers a unique blend of theoretical and real-world expertise. Applied has completed both business-to-business (B2B) research and business to consumer (B2C) research for many Fortune 500/Global 1000 companies across an array of industries. These industries include advertising, energy, packaged goods, lawn and garden, non-profits, beverage, automotive (and after-market parts and products), transportation and distribution, computers, mobile devices, software, animal science, agribusiness, food service and restaurants, education, entertainment, financial services, insurance, healthcare, and construction. Our clients include John Deere, Colgate Palmolive, Coca Cola, Microsoft, Toyota Motors, Honda Motors, Pfizer, H&R Block, Toshiba, Hewlett-Packard, Canon, Yamaha, Sprint, ConocoPhillips, British Petroleum (BP)/Arco, Union Pacific Railroad, ITW Professional Brands, YRC Freight, and Hallmark. Applied provides quantitative and qualitative marketing research services including: *Traditional or web-based focus groups (virtual, chat and bulletin board) that may use projective and dial testing techniques *Executive in-depth interviews (phone, web or on-site) *Online survey research (mobile and PC) *Advanced in-house multivariate and statistical modeling (conjoint analysis, significance testing, etc.) *In-home product usage testing *Mixed method survey (combining on-line, mail, and phone data collection methodologies) *Longitudinal tracking studies *Reports formatted to meet your company style preferences Specific types of studies performed: *Product development, packaging and concept testing research *Pricing research *Market segmentation research *Brand identity and brand awareness research *Advertising campaign, promotion and marketing communications research *Consumer attitude and usage research *Customer/employee/vendor satisfaction and loyalty research