Pop Research Information

PopResearch is a fully automated DIY research platform designed with advertisers' needs in mind. By placing control of the research in the hands of the product, brand and ad development teams, PopResearch allows you to save time, money and deliver more useful results. PopResearch is designed to conduct concept testing, copy testing, brand and advertising tracking, and custom research projects in a tenth of the time and a tenth of the cost. CreativePop is a beautifully simple system for testing and comparing ads. Compare your advertising to past campaigns, competitor campaigns, Cannes winners, WARCs most effective ads, different edits of the same ad and more. Whether you are looking for confidence to go to market, choosing executions for different media weights or rotations, pitching new business or if you need some insight to feed the creative development process – CreativePop is designed for you. CustomPop is a beautifully simple system for getting answers, fast. Do you need insight into category motivations? Response to new creative or product concepts? Levels of awareness of your brand versus competitors? Degree of interest in a new service? Frequency of purchase among millennial moms? What Super Bowl ads do people remember? What people really think of your celebrity spokesperson? Whatever the pebble in your shoe, strategic itch you need scratching or urgent business question you need answered – CustomPop is designed for you. TrackingPop is a beautifully simple system for tracking your brand and advertising. Do it once for a category and brand snapshot. Do it twice for pre and post advertising launch. Do it in waves timed around major market events or marketing pushes. Do it monthly for a finger on the pulse all year around. Whatever the frequency, if market insight is what you need - TrackingPop is designed for you.