Pointlogic Information

Pointlogic, A Nielsen Company provides customised decision support systems to improve marketing effectiveness. Our products are backed by powerful analytical methods, research and (big) data that enhance and enrich our customers marketing tools and processes. The combination of software and analytics allow our customers to make more informed strategic and tactical business decisions, ultimately leading to greater ROI from marketing budgets. Pointlogic operates in an exciting Media & Marketing world where we combine creativity, mathematics, econometrics and marketing analytics to its full extent. Our activities are globally oriented: we have users of our products in more than 80 countries around the globe. With our tools we support the decisions of large advertisers, media owners and media agencies, both on a tactical and strategic level. Pointlogic has its head office in Rotterdam and further offices in London, New York, Singapore and Sao Paulo.