The Good Guys is a retail icon in Australia.
Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers.
The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally.
In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing.
The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.
Gumtree is Australia's leading online digital community that reaches 1 in 2 transacting Australians. Each month Gumtree connects over 10 million buyers and sellers transacting over $2 billion of goods in over 150 categories like new and used cars, pets, job, services for hire, real estate, home and garden and much more.
Gumtree’s purpose is to empower people and create opportunities for Australians within their local community. We help them connect to buy, sell and find almost anything across hundreds of categories, including Automotive, Pets, Jobs, Services and Trades, Home & Garden and more. There are more than 3 million live listings across hundreds of categories with over 80,000 new ads listed daily.
The Gumtree story stems from humble beginnings, after launching in Australia in 2007 it became part of eBay Classifieds Group (eCG) then later, Norway’s leading marketplace company Adevinta.
In September 2022, The Market Herald, an Australian owned and operated media company (ASX:TMH) announced a $100m investment in classifieds including the acquisition of Gumtree, Carsguide and Autotrader Group. Together with its wealth and luxury brands and video streaming network, The Market Herald group of companies now reaches over 12 million monthly users, almost 150 million monthly video streams and over 3 billion monthly page impressions. And we’re only just getting started.
Long live local.