The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.
View Top Employees from The Good GuysWebsite | http://www.thegoodguys.com.au |
Revenue | $738 million |
Employees | 1,823 (1,220 on RocketReach) |
Founded | 1952 |
Phone | +61 3 9974 7272 |
Technologies |
JavaScript,
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Industry | Retail, Consumer Electronics & Computers Retail, Consumer Electricals, Commerce and Shopping, Commercial Sales |
Web Rank | 15296 |
Web Visits | 4 Million |
Keywords | Good Guys, The Good Guys, Goodguys, Thegoodguys, Portable Air Conditioner, Fridge |
Competitors | Appliances Online, Bing Lee Electrics, Portal da Queixa by Consumers Trust, Temple & Webster, hardtofind.com.au |
SIC | SIC Code 57 Companies, SIC Code 573 Companies |
NAICS | NAICS Code 45 Companies, NAICS Code 44 Companies |
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The The Good Guys annual revenue was $738 million in 2024.
Biag Capasso is the Managing Director of The Good Guys.
1,220 people are employed at The Good Guys.
The Good Guys is based in Melbourne, Victoria.
The NAICS codes for The Good Guys are [45, 44].
The SIC codes for The Good Guys are [57, 573].