Super Retail Group Information

At Super Retail Group, we inspire you to live your passion. We are the proud owner of four iconic brands: Supercheap Auto, rebel, BCF and Macpac, and are one of Australia and New Zealand’s largest retailers. Our powerful brands have established, leading positions in growing high-involvement lifestyle categories of auto, sports and outdoor leisure. We provide our customers and highly engaged eight million active loyalty club members with the option to experience our brands whenever and however they choose – whether that’s through our network of circa 700 stores or via our digital capabilities, which we continue to enhance.